My Role
My role for this project was to take pre-existing email graphics and present a new visual identify for APAC. The purpose of these email graphics are used for enhancing fundraising tactics to get users to donate to help elect Democrats to public office. My goal for this project was to create an interesting and eye catching visual system.
Previous graphics used for APAC email.
Behind The Concept
While brainstorming for this project I loved the idea of reusing the "A" star icon from the logo to create a pattern. There was a lot of opportunity to use this pattern to draw a viewers eyes and portray positive/negative. Using the arrow pattern facing down for Republicans and the opposite for Democrats enhanced the idea.
